Pottery firm Wedgwood has been given the go-ahead to turn a former car-park into a marina near to its factory at Barlaston.
WWRD Ltd applied to Stafford Borough Council four years ago for permission to create the marina on land at Wedgwood Drive.
The proposals followed Stoke on Trent City Council’s granting of permission for new factory and office facilities, as well as the transformation of the visitor centre.
Just weeks after the marina plans were submitted in March 2015 WWRD was taken over by Fiskars Group. Later that year the new Wedgwood Museum opened as part of the World of Wedgwood tourist attraction.
At a special Stafford Borough Council Planning Committee meeting on Tuesday Michael Robson, speaking in support of the application, described it as “the final piece of the jigsaw in a wider master-plan for Wedgwood”.
He added: “This has been Wedgwood’s home since the late 1930s. And I have been working on this project since 2010.
“The buildings on the site were falling into disrepair and the visitor experience was not befitting the status of Wedgwood. The manufacturing facility and the Wedgwood experience have been upgraded.
“We always knew we wanted to deliver a marina and we have worked closely with (council) officers.”
The meeting did raise some concerns over additional traffic using Old Road, but the plans were widely welcomed for the derelict strip of land that used to act as a staff car-park.
Committee members voted to approve the plans for the 141 berth marina, which also include a car park and facilities building.
The main marina site will be north of Wedgwood Drive, between the Trent and Mersey Canal and the railway line, and the single storey facilities building will provide toilets, an office, storeroom and kitchen.