Temporary lights have been introduced at crossroads in a Staffordshire village, following concerns about the number of crashes.
It is the first in a series of measures Staffordshire County Council have planned for Freehay crossroads near Cheadle, as drivers appear to be ignoring signs and going straight over the junction.
A consultation is to take place on proposals to change the traffic priority and reduce speed limits, with work set to take place later this year if it receives local backing.
The changes would mean traffic travelling on School Lane and Counslow Road would have priority and traffic on Hollington Road and Rakeway Road would have to give way.
The speed limit would also be cut from 60mph to 30mph on all four approaches.
Other plans to improve safety also include resurfacing, kerb re-alignment and new signs including the relocation of the current flashing Vehicle Activated Signs.
Work to cut back hedges on the approaches to the junction, to help improve visibility for drivers, is also being planned.
County Councillor for Cheadle and Checkley Mark Deaville said: “Improving road safety at this junction has been one of my top priorities for a number of years now and I’m pleased with the proposed improvements.
“I do understand the concerns that local people have with regard to the recent spate of incidents here and would like to reassure them that priority has been placed on these works.
“I am extremely close to my local community and I listen when they voice concerns about safety in this area. I share their worries and I am determined that we take action to reduce the alarming number of “cross over” collisions. We have to take action on these vehicles just not stopping at the STOP signs.
“Our Highways teams have already carried out a number of improvements at Freehay and this latest scheme will help to improve safety even further.”
Helen Fisher, Cabinet Member for Transport and Highways at Staffordshire County Council added: “Keeping our roads among the safest in the country is one of our top priorities.
“We listen to residents when they have concerns and our highways teams have carried out a number of improvements at Freehay in recent years. These latest improvements will improve safety further at the junction.”
Public consultation on the speed limit reductions and changes of priority to drivers is expected to start soon.