More than 1,800 new jobs are expected to be created through the development of land on the edge of Newcastle Borough.
The Chatterley Valley Development Site, between Talke and Tunstall, has previously been earmarked for employment space for the borough.
On Tuesday Newcastle Borough Council approved an application to develop the 44 hectare (108.7 acre) site off Peacock Hay Road.
The “hybrid application” sought full permission for earthworks associated with the creation of development plateaus and access roads across 24.5 hectares (60.5 acres) and outline consent for buildings for research and development, light industry, general industry, storage and distribution and restaurants, cafes and hot food takeaways
A planning statement submitted to the borough council as part of the application said the site could generate business rates of £1.7m a year.
The statement added: “Chatterley Valley is a key development site and important regional investment within Newcastle under Lyme. It has a long-standing employment allocation and has been previously subject to planning permission for its redevelopment.
“This is a major site in the Ceramic Valley Enterprise Zone which can deliver much needed employment land, creating new jobs and boosting the local economy.
“The proposed development will allow for substantial benefits to be realised including the creation of an estimated 1,842 new jobs, £56.3m GVA (gross value added) per annum, and improved investor confidence in the region.
"The extraction of Etruria marl on the site has been proven to be unviable, and the loss of the marl would be outweighed by these benefits.”
Councillors welcomed the application at Tuesday’s planning committee meeting.
Councillor Simon Tagg said: “I think this is an application that’s important to the borough and the city as well.”
Councillor John Williams said: “It is good news for the borough.”