Gladstone Pottery Museum up for national tourism award

Gladstone Pottery Museum has been named as one of the finalists in VisitEngland’s annual national Awards for Excellence.

They have been shortlisted in the Small Visitor Attraction of the Year.

The museum is up against Shire Hall Historic Courthouse Museum, Dorset and the Herschel Museum of Astronomy, Somerset.

Applications were put forward for national judging from businesses across the country including hotels, self-catering accommodation providers, B&Bs, glamping operators, attractions, restaurants, pubs, museums, and conference centres. 

The 53 finalists will now go on to compete in 15 core categories at this year’s awards, from the Accessible and Inclusive Tourism Award, the Taste of England Award to Self Catering Accommodation of the Year and Small Visitor Attraction of the Year. There will also be four special awards, including the Outstanding Contribution to Tourism Award. All finalists are invited to attend an online virtual event on Monday 17 August when the winners are set to be announced. 

VisitEngland Chief Executive Sally Balcombe said: “These awards celebrate businesses and individuals in tourism across England who have exceeded expectations and delivered excellence during the last 18 months and it is fantastic to see such an outstanding list of finalists. 

"The impressive list reflects the sheer scale of innovation, quality and experiences across our tourism landscape and I congratulate all the finalists and wish them the very best of luck. 

“Millions of jobs and local economies depend on tourism and this year’s awards are also a timely opportunity to acknowledge the determination and dedication of tourism businesses across the country who have worked extremely hard to reopen and welcome visitors back safely.” 

The Awards champion the very best of the country’s tourism industry celebrating quality, innovation and best practice. This year’s Awards aligned with 18 local competitions around the country, with winners automatically put forward for the national awards. 



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