Families in east Cheshire are being urged to cut out fizzy, sugary drinks for February.
Residents are being asked to make the pledge to ditching the drinks for 28 days, which it is hoped with help them drink fewer sugary drinks for the rest of the year too.
Cheshire East Council is backing the campaign, and is aiming to raise awareness of the health implications of drinking fizzy drinks, which often contain high amounts of sugar.
Latest data from Public Health England on the nation’s diet shows that sugar now makes up 13.5 per cent of youngsters aged four to 10 and 14.1 per cent of teenagers’ daily calorie intake respectively.
The official recommendation is to limit sugar to no more than five per cent.
The hard truth about soft drinks:
A large intake of sugar could contribute to these worrying statistics for Cheshire East:
- One in five (19.3 per cent) preschool children (aged four to five) have excess weight;
- Over one in four (28.5 per cent) primary school children (aged 10 to 11) are either overweight or obese;
- Some areas have at least four in 10 children who are either overweight or obese compared with one in 10in other areas;
- 22.2 per cent of five-year-old children have one or more decayed, missing or filled teeth.
Councillor Liz Wardlaw, Cheshire East Council cabinet member for health, said: “Fizz Free February is a fantastic way to cut down on sugar and make positive changes.
"These changes are especially important in young children making small steps to a healthier lifestyle. Good luck to everyone going fizz free this February.”
Councillor Sam Corcoran, leader of Cheshire East Council's Labour opposition, said: ”I am delighted that Cheshire East Council has adopted the Fizz Free February to help improve diets, protect children’s teeth and help people save money by giving up sugary drinks.
"I have been impressed by how many primary schools are promoting water as the best drink."
For further information on the campaign and to download a pledge chart, visit: www.cheshireeast.gov.