Plans to boost the fortunes of the Jubilee2 leisure centre will be considered by Newcastle Borough Council cabinet.
The Brunswick Street site has been open for seven years, but there has been ongoing issues with the building since.
With the facility running at a loss, cabinet members will discuss ways to tackle the budget deficit at a meeting next Wednesday (10 July).
A report shows in 2018/19 there was an overspend of £370,000.
Proposals being put in place aim to take this down to £155,000 during 2020/21.
The action plan includes improvements in staff sickness absence, together with onsite chlorine generation to remove chemical usage.
A new gym lay-out, changes to swimming club fees and improvements to collecting default membership subscriptions will also play a part.
Councillors will also consider hiring specialists to help improve income and marketing.
Cllr. Mark Holland, Cabinet member for leisure, culture and heritage, said: “There are more than 3,000 active members at Jubilee2 and a significant number of other people who make use of the great facilities on a pay-and-play basis.
“The building has had an ongoing problem with building defects since 2012 which detract from how it operates and the operating subsidy is increasing year-on-year due to both higher costs and income shortfalls.
"We intend to tackle these issues head-on and have worked really hard to come up with a range of measures which will put Jubilee2 in a much stronger position to continue providing high quality leisure services to many thousands of people in our borough.
“The services on offer make a huge contribution to the health and well-being of local residents and we are planning to deal with some of the historic issues which are not helping it reach its full potential.”
Strategi Solutions Ltd, who are based in Newcastle, are being recommended for a three-year contract to develop commercial advertising opportunities at Jubilee2.
Alliance Leisure, who are currently working with around 250 other facilities nationally, are likely to be recruited on a four-year arrangement, to provide specialist marketing support.
Morgan Sindall were appointed to design and build Jubilee2 and the report to Cabinet confirms discussions are currently going on with them over building defects.
Two significant issues include leaks from the roof over the main staircase and water from the first floor health suite leaking into the swimming pool family changing cubicles.